Shortening Software Product Life Cycles as a Current Business Trend
Globalisation of business and workforce, combined with the latest technological advancements and new business models, have significantly strengthened market competition and, as a result, led to a trend in shortening software product life cycles. The pressure on software products time-to-market is now higher than ever, and the trend of shortening product life cycles and increasing pressure on time-to-market is only growing.
The shortening of software product life cycles drives significant changes in portfolios of ISVs, Enterprises and other software-enabled businesses, resulting in an increased number of products in a company's portfolio. At the same time, the share of earned revenue (for ISVs) or value (for Enterprises) from each of the products in the portfolio becomes lower.