UK's blue-chip firms plan 'Security Serious' campaign to boost awareness

securityserious

Unilever, BT, HSBC, GlaxoSmithkline among participants in week of events

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Some of Britain’s best-known business brands are getting together to back a new campaign that aims to dramatically raise basic security awareness among Britain’s businesses and consumers.

Dubbed ‘Security Serious’ and running from October 26-30, the initiative already has important backers including the Department of Culture, Media and Sport, Unilever, BT, Canon UK, HSBC, GlaxoSmithkline, Lloyds Bank, Publicis Groupe, Markit and Willis.

From the world of publishing and tech, The Economist and HP Security Voltage have also signed up.

With a promised 50 free-to-attend talks, the programme will cover a range of business and consumer security topics including the cost of breaches, cloud security, the future of security, privacy, avoiding phishing attacks, and the perils of the Internet of Things.

“The frequency and severity of breaches has never been so high and things aren’t going to get any better unless we start to take the situation seriously,” said PR veteran Yvonne Eskenzi, who hatched the idea for a non-commercial, non-PR event that would bring together a range of organisations that wold not normally collaborate on this kind of topic.

“As a nation, we need to work together and get the experts who are ‘security serious’ and savvy to teach those that aren’t, but want to learn, how they can be.”

She believed the prospect of hearing from some of the UK’s most influential CISOs would prove a draw.

Right now too many people saw security as being someone else’s job, an attitude that had to change, she said. Security Serious offered a model of the sort of multi-vendor security event that could break through a dangerous level of indifference.

Security Serious week will begin with a photocall outside the Tower of London on 26 October followed by a sponsored networking event at Dickens Inn at St. Katherine’s Dock.

The programme will then run in the form of onsite seminars, webinars, and networking events with the latest schedule available on the Security Serious website.

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