YouGov: Over 20 million tablets in the UK after Xmas sales period

There will be over 20 million tablets in the UK after the Christmas season, according to research from YouGov.

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There will be over 20 million tablets in the UK after the Christmas season, according to research from YouGov.

YouGov says 29 percent of the UK adult population currently have access to a tablet at home, with 17.4 million devices in UK households already.

This figure should be boosted to more than 20 million tablets after Christmas, it said, with growth coming from both new users as well as current owners looking to get another device.

For its research YouGov questioned 4,200 adults and found that of those already owning a tablet, 11 percent were looking to buy a new one in the future.

Almost 60 percent (57 percent) of this group (the equivalent of around 900,000 devices) are looking to get another device over the festive season. Additionally, a fifth (19 percent) of those who don’t currently own a tablet are likely to get one in the future, with over a third (35 percent or equivalent to about 2.2 million devices) expecting to get one over Christmas.

The study shows that tablet penetration is increasing steadily. Almost three in 10 (29 percent) UK adults now have access to a tablet in their home, an increase from 26 percent in Q2 2013.

And many tablet owners are getting additional devices, with 28 percent now having more than one device in their household.

Russell Feldman, technology and telecoms director at YouGov, said, “The tablet market is now firmly part of the technological mainstream, as shown by the recent entry into the market of mass market brands such as Argos and Tesco.

"With such a range of options tablets now cater to all demographics, with the easily affordable at one end of the scale and new premium models at the other."

YouGov says the 20 million-plus tablet mark will be reached by next February.

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