Tesco to provide free in-store Wifi

Supermarket chain Tesco is set to offer in-store Wifi to customers, according to a report.

Share

Supermarket chain Tesco is set to offer in-store Wifi to customers, according to a report.

The company told the Financial Times that the move was a response to changing customer habits. Shoppers were already checking rivals’ prices in store on their mobile devices, it said.

“You can stand Canute-like and pretend nothing is happening... or you can say it’s happening and I am going to help it happen,” Tesco chief information officer Mike McNamara told the newspaper.

Tesco is conducting a Wifi pilot in four stores, before rolling out the service more widely. McNamara said the company “may switch it off” if customers are found to be “streaming video forever”.

"Recommended For You"

Tesco IT director appointed as chief executive Tesco to launch ‘high-end’ smartphone and second Hudl this year