MWC15 guide: Disruptive technology for the enterprise

Around 86,000 people will attend Mobile World Congress in Barcelona next week. This conference strives to cater to EVERYONE--thus it's easy to lose your focus in the deluge of information. For those interested in disruptive technologies for the enterprise, Constellation Research's early adopter's guide to MWC will keep you on track.


When people talk about mobile computing, thoughts usually turn to smartphones and tablets. While devices do play a role, mobile describes the larger topic of how people work in motion.

Although mobile transformation has clearly started, few organisations have completed a successful deployment. In a recent Constellation Research survey of 500 organisations, mobile transformation registered as a top priority for fifty percent of organisations, yet only thirty-six percent of organisations perceived their transformation projects as progressing satisfactorily.

Before attending MWC evaluate your organisation's mobile transformation progress by identifying its position on Constellation's four-stage mobile transformation framework. Set your goals to advance stage by stage until transformation is complete.

  • Stage 1: Starting infrastructure (hardware and software) and resource (people and money) allocations to begin projects
  • Stage 2: Updating existing tools and processes to be accessible from mobile devices
  • Stage 3: Updating existing tools and processes to be leverage mobile specific features such as cameras, GPS, accelerometers, etc. and to work across a variety of device types
  • Stage 4: Implementing new tools and/or processes that change the core business (products, services, revenue models, etc.) of the organisation.

While browsing the floor at MWC remember that while devices are critical components of mobile transformation, devices themselves do not represent true transformation. Devices, including smartphones and tablets represent only the tangible side of mobility. Holistic mobile transformation a simultaneous implementation of devices with the changes in work patterns they enable.

Posted by Alan Lepofsky

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