Pizza Hut's US iPhone application for iPhone and iPod touch has delivered $1 million in sales to the company.
Pizza Hut claims that the application is approaching one million downloads, but has yet to debut in the UK iTunes App Store.
The application offers users the ability to zoom in on a virtual fridge for the latest deals, find a local location and save favourite orders.
Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX told Mobile Marketer: "We are extremely excited here about the explosive growth we’ve seen with our iPhone app since its launch 3 months ago, $1 million in sales is pretty substantial for an iPhone app."
"From an income standpoint iPhone customers tend to be more affluent, and they’re in the tech-savvy 18-34-year-old demographic skewing slightly male that we tend to go after online,' he said. 'We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app"
Pizza Hut has more than 10,000 restaurants in more than 90 countries.
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