Business analysts at Intel's technology conference next week will focus on the company's powerful server chips, but industry blogs are showing more excitement over word that the company will launch a new platform for ultra mobile PCs (UMPCs).
Intel is set to announce at its Intel Developer Forum (IDF) conference starting Monday (16 April) in Beijing that it will launch a new UMPC platform called "McCaslin" using a "Stealey" microprocessor running at 600MHz or 800MHz and capable of supporting Microsoft's Windows Vista OS, according to several technology blogs.
Intel acknowledged it was working in that area, but declined to confirm the details of those reports. "We will have an announcement this month on the 'rumoured' product, [but] until then I won't comment on speculation and rumours," Intel said.
However, Intel executives have been hinting at this move for months. At an IDF show in San Francisco last year, Intel sparked many headlines with the news it would collaborate with Microsoft's "Origami" software platform, that eventually reached markets as Samsung Electronics's Q1.
And in January, the company said it planned to release a smaller, more power-efficient UMPC platform that would allow devices like TabletKiosk's EO series to offer full wireless Web access within 18 months, according to comments from Anand Chandrasekher, general manager of Intel's Ultra Mobility Group, at a wireless symposium in California.
The initiative may not produce quick profits for Intel. Critics say that vendors are trying to push UMPCs into an awkward market space called the "one-kilogram wasteland," with neither the long battery life of smartphones nor the fast processing power of laptop PCs.
Intel has already dipped a toe in these waters, providing a Pentium M processor for Vulcan Inc.'s FlipStart. But like the competing Samsung Q1, SonyUX and OQO Model 02, that product has seen limited sales to niche buyers.
Another challenge for Intel is that its chip-making competitor Via Technologies Inc. has already won space on many existing UMPCs with its C7-M chip. Intel hopes to compete for those accounts with its McCaslin platform, one analyst said.
Regardless of which chip they use, UMPCs will probably not entice mainstream customers until their prices drop to a range of £200 to £300 around 2010, said Samir Bhavnani, research director with Current Analysis. Without that alluring price, most consumers see UMPCs as "tweeners," too big to fit in pockets but too small to offer easy typing and productivity.
"The feedback on [first generation] devices has ranged from slightly negative to slightly positive, but nobody has judged these devices to be totally awesome," Bhavnani said. Intel is hustling to reach the nascent market now because it hopes to succeed in second-generation UMPCs, he said.