In conjunction with the long-awaited launch of Amazon’s first tablet computer, the Amazon Kindle Fire in the US, comes the release of new Kindles, the Amazon Kindle (£89), the Amazon Kindle Keyboard (£109) and the Amazon Kindle Keyboard 3G (£149).
Amazon.co.uk have today dedicated their homepage to an open letter to customers from CEO Jeff Bezos, in which he celebrates one year of the Kindle being in the UK and highlights the cheapest of their new products.
One year of Kindle in the UK
Although Kindles have been available in the UK previously, Bezos counts it as one year exactly since the Kindle officially launched in the UK and properly supported with its own UK Kindle Store.
The Kindle 3 - which was released at £109 on 27 August 2010 - came with wifi, keyboard, 4GB of memory for storing books and one month’s battery life. Originally ereaders were priced much higher before they came to the UK (the Kindle 2 was priced at $359 - nearly £230), but competition from Barnes & Noble’s and Sony led Amazon to greatly reduce their prices.
No keyboard, but free cloud storage
In comparison, at £20 cheaper, the new Amazon Kindle is keyboard-free, relying on a slightly fiddly five-way controller. While it has only 2GB of memory, it comes with WiFi and free cloud storage, where all books downloaded are backed up in case you need to download them again.
Perhaps the price drop is to entice more consumers to join the ereader crowd, while the Kindle Fire goes after tablet PC lovers with its new colour version.
Two other Kindle products, The Kindle Touch ($99) and the Kindle Touch 3G ($149) have also been released in the US. They keep the 6-inch E-ink screen as the other Kindles, but include touch screen control.
The new Amazon Kindle will be released on 21 October.