More than a third of respondents to a survey conducted by communications group BT rated working for a caring and responsible employer as more important than the size of their salary.
Nearly half (44%) of respondents said they would discount an employer that had a bad reputation, while nearly half said corporate social responsibility policies should be compulsory.
One-third further believed that environmental considerations should rank higher than market innovation, flexible working, staff welfare and community investment, on the company agenda.
Ben Booth, global technology officer for market research group Ipsos, agreed CSR policies help retain, as well as recruit, good IT staff although pay remained important, he believed.
“An employer that pays below the norm will still find it hard to recruit but what really enthuses people is the quality of their environment”, said Booth.
Jeff Brookes, chairman of IT and communications sector for the Recruitment Employers Confederation confirmed CSR is moving onto the radar for IT candidates. “The other day I got the question for the first time,’ what is your policy on CSR?’”
However, Brookes said there was a disconnect between candidates and employers on the topic. “In the main employers haven’t grasped this and they are going to have wise up”, he warned “While money remains important, the way you treat people and the environment is just as important in this day and age.”
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