Visa digital wallet is a good fit for Clarks

Visa Europe and WorldPay have said customers of Clarks will be able to make purchases online using the V.me by Visa digital wallet service.

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Visa Europe and WorldPay have said customers of Clarks will be able to make purchases online using the V.me by Visa digital wallet service.

Clarks has over 500 stores throughout the UK and Republic of Ireland, and sells more than 50 million pairs of shoes worldwide every year through a multi-channel strategy. 

Clarks said offering consumers secure and convenient ways to pay is a key part of its plan to build its online sales. 

V.me by Visa helps support this goal by removing the need to enter card details on the Clarks website, making it faster, easier and more secure for customers to make a payment. 

V.me allows consumers to complete online transactions through the internet browser on a PC, laptop, tablet or smartphone. Full customer card details are not passed on to the retailer, helping encourage consumers to feel safe when shopping online. 

The streamlined online checkout experience aims to reduce basket abandonment and, in turn, increase sales conversions for merchants, said Visa.

Kelly Smirk, operations head at Clarks, said: "This new payment method will give our customers more choice about how they want to pay online, making it more convenient, simple and safe.”

Duncan Olby, senior vice president for Visa Europe, said: "V.me is fully optimised for mobile e-commerce, is easy to use and gives shoppers confidence and peace of mind when they pay online because we shield their card details." 

Last month it was announced that British consumers were to be the European guinea pigs for the MasterPass digital wallet payment service from MasterCard.

Major high street and online brands, including Argos, Boots, House of Fraser, The Hut Group and Seetickets.com, are joining thousands of retailers in the US, Australia and Canada to offer MasterPass to consumers.

MBNA has been confirmed as one of the first card issuers on the MasterPass platform in the UK.

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