Veritas wants to help business ‘un-cloud’; but could be some time

Veritas wants to release an ‘un-clouding’ feature for data backup to help firms looking for a SaaS and DRaaA exit strategy.

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Veritas wants to provide businesses backing up as-a-service with an "un-clouding" option if disaster strikes - but customers shouldn't hold their breath, ComputerworldUK can reveal. 

The newly independent backup vendor is acutely aware that businesses are increasingly concerned about cloud strategies if hosted data goes down, it said.

Attractive pricing pushes CIOs and CTOs toward disaster-recovery-as-service as well as software-as-a-service, but the thought of losing a firm’s data with only one version in the cloud - and no way to get it back - is enough to send a shiver down the spine.

Veritas’ software sits at the orchestration level between clouds, putting it in a good position to parse information back into a firm’s premises if the worst happens, Veritas’ European strategist Ian Wood told ComputerworldUK.

But for now, Veritas' new releases are focused on getting information into the cloud, not out of it, he admitted. Any ‘un-clouding’ feature is still in the pipeline and may not be ready for some time.

“We don’t have all the answers today but there will be an opportunity, moving forward, to uncloud,” Wood added.

Fresh from its split with Symantec, the firm is flaunting a new release of its renowned backup and data management product, NetBackup 7.7, with datacentre integration for VMware VSphere 6 and Microsoft Hyper-V as well as Google Nearline and AWS. These new features were a reaction to customer’s move toward the cloud, “heavily fuelled by cost savings,” Ian Wood, Veritas’ European strategist told ComputerworldUK.

More new products

Also arriving soon is Veritas’ InfoScale which will be available for NetBackup customers on version 5 and above, that makes datacentres easier to manage through a web-based interface; a new data insights platform that improves governance across cloud products like Box, for example, as well as an InformationMap that lets technicians see exactly where data is stored across the enterprise.

Bye bye Symantec

The firm is in the middle of splitting off from Symantec, which bought the company back in 2004 for a rumoured $13 billion. Veritas, which generated $2.6 billion revenue for Symantec last year is going its own way after “a couple of hiccups”, European business lead at Veritas, Matt Ellard, told ComputerworldUK.

The separation, announced in September, will give Veritas a “new look and feel” thanks to a brand new chief marketing officer after the firm suffered when its “branding hadn’t resonated”.

The main pitfall was that the market didn’t converge the way the two firms expected - with security and data management combined, Ellard added. Now it is focusing on its orginal strategy - bringing insight in unstructured data to the enterprise and allowing firms to reduce storage costs by spotting redundant data.

“We believe that more than fifty percent of enterprise data is unstructured, and two thirds of that is what we call ‘rot (useless)’,” Wood said.

Reuters today reported that Symantec is in talks with Carlyle Group to sell the data storage division "between $7 billion and $8 billion."

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