Internet infrastructure services specialist VeriSign is offering several new trust enhancements to customers of its secure sockets layer (SSL) products for no extra cost.
These new security features, which include daily malware scanning and the company's Seal-in-Search technology, can help website operators ensure that users of their sites can browse them and perform online transactions without fear of security breaches.
First, those who search for websites using search engines can benefit from the new Seal-in-Search technology, which enables the prominent display of the VeriSign Trust Seal next to search engine, shopping site or online listing results that include those sites that are protected by VeriSign SSL. Seal-in-Search relies on browser plug-ins that can detect the presence of VeriSign SSL Certificates in links, even before a browser clicks on the link.
Secondly, VeriSign SSL services now incorporate daily site malware scans. Malware is used by malicious or unscrupulous hackers to distribute viruses, steal important data like credit card numbers, or hijack computers. VeriSign's daily malware scans alert computer users when they detect that a site has become infected, and provide important information such as actual malware strings.
More than a million web servers use SSL Certificates, 97 of the world's top banks that use SSL utilise VeriSign's SSL Certificates and 93 per cent of the Fortune 500 are also VeriSign SSL Certificate users.
Tim Callan, vice president of product marketing at VeriSign, said there is a pressing need for websites nowadays for more than just data encryption. VeriSign aims to fill the expanded need for online security nowadays by offering these key new features at no additional charge, all of which can deliver a more comprehensive solution.
According to Chris Christiansen, programme vice president for security products and services at market intelligence firm IDC, the VeriSign Trust Seal can give people more confidence because they can be certain to be safe from malware or phishing attacks thanks to the presence of these Trust Seals.
Hadleigh Reid, founder of bill reduction and auditing service BillTiger.com, said consumers that click on links or choose from search engine results make decisions that hinge largely on trust. Online companies need to show consumers they can be trusted. VeriSign's SSL enhancements, he said, go a long way towards helping online companies gain and keep this trust.