UK workers less 'creative' and more 'motivated' in LinkedIn 2012 buzzwords

So much for being 'creative': It remains the most overused LinkedIn profile term for the second year in a row among US-based professionals and worldwide. But LinkedIn revealed that for UK users 'motivated' was now the most common buzzword.

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So much for being 'creative': It remains the most overused LinkedIn profile term for the second year in a row among US-based professionals and worldwide. But LinkedIn revealed that for UK users 'motivated' was now the most common buzzword.

We could not find the word 'creative' in the profile of LinkedIn's first member with one million followers, Sir Richard Branson of Virgin Group.

LinkedIn, which boasts more than 187 million members, urges those people to get more creative with their profiles in order to stand out. Rather than just calling yourself creative, make sure you cite creative projects on which you've been involved. The social business site also recommends reworking your LinkedIn profile, whipping up a news-style headline, among other things.

This year's top 10 buzzword list is similar to last year's, with these exceptions: The terms 'responsible' and 'analytical' are now on the list, whereas 'dynamic' and 'communication skills' are no longer on it.

Here's the 2012 top 10 list in its entirety:

  1. Creative
  2. Organizational
  3. Effective
  4. Motivated
  5. Extensive experience
  6. Track record
  7. Innovative
  8. Responsible
  9. Analytical
  10. Problem solving

Elsewhere the most popular profile terms include "experimental" (Brazil) and "multinational" (Indonesia).

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