Twitter ads to monetise social networking

Advertising network Adjix has launched a new platform that allows text ads to be embedded within Twitter posts.

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Advertising network Adjix has launched a new platform that allows text ads to be embedded within Twitter posts.

Twitter, the fastest growing website and social-networking site with users including comedian Stephen Fry and US President Barack Obama, could be set to start using advertising.

Twitter logoRevenue-sharing ad network Adjix has announced a new ad format they believe will help monetise the free micro-blogging service Twitter. The new platform enables text ads to be embedded within Twitter posts, called 'tweets'.

Advertisements could appear at the end of tweets from specific users, who are paid in return for choosing to carry them on their messages.

Advertisers set the price they are willing to pay for an ad and control under which Twitter user the ad appears, with geographic and demographic targeting.

When preparing a tweet, users can select from a variety of ads which will then appear at the end of the tweet, prefixed by the title "Ad". Tweeters that take part in displaying ads are referred to as "Linkers".

Adjix founder, Joe Moreno, told Brand Republic: "This new ad format will be a great way for Twitter users to earn additional revenue, and its unobtrusive format won't annoy recipients, like some other Twitter ad programmes."

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