Tourism Ireland triples speed of marketing drive with Colt

Tourism Ireland says it is giving its marketing drive a boost by tripling its network speed and reducing its network costs by 30 percent.

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Tourism Ireland says it is giving its marketing drive a boost by tripling its network speed and reducing its network costs by 30 percent.

With over eight million visitors to the island of Ireland each year, tourism is one of Ireland’s biggest industries. Marketing to overseas visitors in a consistent and compelling way is key to the ongoing growth of the industry.

Tourism Ireland needed a network with the bandwidth and reliability to support its increasing use of new marketing channels and rich media formats.

Using telecom provider Colt's Optimum Managed Networking service, the tourist board says it is allowing potential tourists to see and explore the country through a variety of media-rich platforms.

The Colt deployment connects Tourism Ireland’s 20 offices across the world, providing improved reliability, tripling network speeds and reducing costs by 30 percent, said Tourism Ireland.

Tourism Ireland can now scale bandwidth overnight if necessary, rather than waiting weeks or months to install new network resources, providing the IT department with the flexibility to deliver increased network resources as the organisation needs it.

"In this highly competitive industry we were under pressure to increase bandwidth without increasing costs,” said Conor Marshall, head of ICT and product strategy at Tourism Ireland.

"Uptime has definitely improved and we're getting a much more responsive service than we've had before," said Marshall. "This is because Colt has direct control of the network, is really responsive, and has the depth and breadth of expertise we need."

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