Tories buy Budget-related Google keywords

The Conservative party is buying Google keywords related to Alistair Darling's Budget speech, in order to direct internet users to its "live rebuttal" site.

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The Conservative party is buying Google keywords related to Alistair Darling's Budget speech, in order to direct internet users to its "live rebuttal" site.

As the Chancellor made his budget speech at 12.30pm today, the Conservative party bought up Budget-related keywords speech.

When web users put budget-related keywords into Google's search engine - such as "carbon budget" or "stamp duty holiday" - online ads from the Conservative party appear above Google's search results to direct users to the Opposition's rebuttal to Darling's speech.

Other keywords bought by the Tories include, "budget deficit", "scrappage scheme", "tobacco duty", "offshore wind farm" and "child tax credit".

"We understand that it’s important for us to serve up our views in different formats, and Google is one of the first places people go to when trying to find information on a given subject," said Conservative online spokesman, Jeremy Hunt.

"Gordon Brown's budgets are notorious for not revealing what is in the small print, so we will be using Google pay-per-click to help people see the real impact of the budget on their family finances."

"This is a perfect example of how political parties should be using the internet: to present their arguments to the public and help inform the debate."