Apple's CEO Steve Jobs is focused on delivering the long-rumoured Apple Tablet according to the Wall Street Journal.
The WSJ claims: "Since his return in late June, the 54-year-old has been pouring almost all of his attention into a new touch-screen gadget that Apple is developing, said people familiar with the situation."
More stringent working methods and a change in the office atmosphere has been noted by staff since Jobs returned from a six month leave of absence due to illness, claims the newspaper.
"Those working on the project are under intense scrutiny from Mr. Jobs, particularly with regard to the product's advertising and marketing strategy, said one of these people."
"Mr. Jobs's focus on the tablet has been jarring for some Apple employees, who had grown accustomed to a level of freedom over strategy and products while the CEO was on leave," the WSJ adds.
In a rare response Apple's CEO emailed the newspaper to dismiss the report - "much of your information is incorrect" - Jobs said without further going into detail.
Some reports and analysts have suggested a September release date for the device, while others have predicted an early 2010 launch date for the Apple Tablet.
A mock-up of what an Apple Tablet could look like.