SPSS’ customers should fear vendor lock-in and high prices after it was IBM, according to rival business intelligence vendor SAS.
"You need to ask yourself: Will my maintenance rates go up? Will I get a good customer experience? What will happen to innovation with my products?" said Jim Davis, chief marketing officer at SAS.
"I understand the value of this deal for the larger vendor. But I question the value of this for the customer," Davis said. "I don't think an IT organisation would want to put all of their eggs in one basket."
Driving people to one provider is IBM's goal, Technology Business Research (TBR) analyst Allan Krans wrote today. "TBR expects the SPSS portfolio to be bundled and cross-sold throughout IBM's organisation to generate software revenue and services opportunities by leveraging the SPSS brand," he wrote. The "value lies in the cross-sell."
A $2.2 billion-a-year privately-held company, SAS is the fourth-largest vendor in the global business analytics software market, behind Oracle, SAP and IBM, says IDC.
SAS is particularly strong in the small-but-key market for advanced analytic tools. In that market, SAS made $506 million in 2008, giving it a dominant 33.2% market share, says IDC.