Sony Electronics has launched a nationwide recycling programme to help consumers recycle and dispose of their electronic devices.
The Sony Take Back Recycling Programme will allow consumers to recycle all Sony products for free at 75 Waste Management (WM) Recycle America eCycling drop-off centres across the US.
Consumers may also ship their used Sony Electronics products to certain WM Recycle America locations. They can also pay market rates to recycle other manufacturers' consumer electronics products, and some materials may require a recycling fee, according to a statement.
Sony said it developed the programme, which begins 15 September, with WM Recycle America, a subsidiary of Waste Management. The companies plan to increase the number of eCycling drop-off centres to 150 within a year and hope to have at least one centre in every state. Eventually Sony and WM Recycle America want to locate drop-off centres within 20 miles of nearly every US citizen.
Sony said the recycling programme is part of its global commitment to protecting the environment.
"Providing the highest level of service and support doesn't stop once a purchase is made. We believe it is Sony's responsibility to provide customers with end-of-life solutions for all the products we manufacture," said Stan Glasgow, president and chief operating officer of Sony Electronics, in the statement. "Through the Take Back Recycling Program, our customers will know that their Sony products will be recycled in an environmentally responsible manner."
Glasgow said Sony's goal is to recycle one pound of old consumer electronics equipment for every pound of new products it sells.