Sega reports positive financial results for quarter

Sega's parent company, Sega Sammy Holdings, reported a positive quarter of earnings mostly on account of revenues from its pachinko business.

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Sega's parent company, Sega Sammy Holdings, reported a positive quarter of earnings mostly on account of revenues from its pachinko business. On the video games front (in the Consumer Business unit), sales of Alpha Protocol and Iron Man 2 in North America and Europe disappointed.

Net revenues for the company were at 91.3 billion yen (£660 million), up 51 percent over the 60.5 billion yen earned during the same quarter last year. For the Consumer Business unit, net sales totalled 20.9 billion yen with a recorded 636 million yen in operating losses.

Sega said that domestic sales of Alpha Protocol and Iron Man 2 were strong, but that "adverse market conditions" are to blame for slow sales in the US and Europe. In total, Sega sold a little under 3.3 million units worldwide with 1.6 million of those in the US, 1.3 million in Europe and 270,000 in Japan.

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