Search engine planned for Laa-Laa land

The BBC has announced a partnership with IBM to introduce a new video search service and provide support for content distribution and rights management technologies.

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The BBC has announced a partnership with IBM to introduce a new video search service and provide support for content distribution and rights management technologies.

The broadcaster will introduce IBM's video search system, code-named "Marvel", starting with its Cbeebies and CBBC children's websites.

The Marvel system is designed to analyse images and video, and categorise the content based on appearance. Video search technology is becoming increasingly important as websites expand beyond their traditionally text-based content to video, creating the need for users to be able to find videos and movies more easily.

The BBC is stepping up efforts to distribute its content to a larger, more international audience, agreeing on Friday to create new channels on YouTube's online video sharing site.

Aside from Marvel, BBC aims to work with IBM on areas including customer relationship management, content distribution and rights management.

In addition, IBM and Siemens, which provides systems integration services to the BBC, will collaborate to test a new media hub system to help creative teams.

The pilot follows the recent deployment by Siemens of IBM's WebSphere products, which sit at the heart of the broadcaster's service-oriented architecture, the broadcasting company said.

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