SAP is planning to hold a series of smaller customer events throughout Europe this year instead of the usual single, large Sapphire conference.
"It's not a reaction to the market economy, but instead a reaction to what customers want," said spokesman Saswato Das. "People are saying they want a more intimate experience, something closer to home, preferably in their language."
However, European customers may also be weighing the cost of travel, hotels and time away from work, as the global economy continues to stagnate.
SAP has not yet determined which cities will get the events, though they are scheduled to begin in May, Das said.
The company still plans to go on with the U.S. SAPPHIRE show, set for May 11-14 in Orlando.