SAP assures customers Business ByDesign has a future

SAP's EMEA president has attempted to allay customer concerns over the future of Business ByDesign applications, claiming that the product line will “absolutely” receive further development – once it has been reprogrammed to run on HANA.

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SAP's EMEA President has attempted to allay customer concerns over the future of Business ByDesign applications, claiming that the product line will “absolutely” receive further development – once it has been reprogrammed to run on HANA.

Franck Cohen's comments come after recent speculation that investment had been moved away from the ByDesign applications and development had halted, spurred on by a number of reports and vague statements from SAP itself.

Since the rumours, Oracle has grabbed at the opportunity to tempt customers away from buying with rival SAP and is offering to waive one year of subscription fees to those who migrate to Oracle's competing cloud products.

Cohen spoke to ComputerworldUK at SAP's Database & Technology Partner Summit in Barcelona this week, where he said the rumours had been merely down to poor SAP communication.

When asked whether SAP was stopping development of ByDesign products, Cohen said: “It's the opposite – the announcement, which was probably not our best effort in communication, was to say we want to rewrite Business ByDesign on the HANA platform. Because if we don't do that then ByDesign will be isolated from the rest of the HANA motion.”

HANA is SAP's flagship in-memory product and is going to underpin all of the company's applications in the future.

“So what we said is that we are going to take the ByDesign product and rewrite it so that it is unified on the HANA platform. We also said that while we are going to be doing this technical conversion, we are not going to undergo a lot of additional development because it has to be stable for us to rewrite. Then you can continue to develop,” said Cohen.

“ByDesign will continue to be maintained, continue to be supported, continue to be sold by SAP and the partners - all we are saying is that we are going to slow down the development we are doing on it re-platform. From there we will continue the development, absolutely.”

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