Sainsbury’s has completed the incremental rollout of its new grocery website, which it says works better on mobile devices.
The supermarket chain, which last month announced its first sales decline in nine years, started implementing the new website in September. Growth in online groceries sales had been slow at the start of the year while the new website was being rolled out.
“My team and I have paid particular attention to making sure the new site works well on tablet and mobile devices,” said Jon Rudoe, Sainsbury’s IT director.
“Much of our work has focused on improvements ‘behind the screen’, the new platform will allow us to build new functionality in the future that will make the shopping experience better, faster and more efficient for our customers and allow us to grow our online grocery sales.”
Customers using the new site will now be able to find items more easily with the introduction of filters, such as ‘favourites’, ‘special offers’, ‘new products’ and top brands.
Rudoe said that the site will also update items that customers usually buy instore “much quicker than before”, and includes features, such as recipe and 'inspiration' sections, that encourage customers to buy more online.
“The feedback from customers about the new site has been positive, the site is holding up well and we’re excited to have made the site available to all our online customers,” said Rudoe.