Puma up and running with IP telephony

Puma has replaced its ageing BT Meridien telephone system in the UK with SwyxWare IP telephony for better integration with the sportswear brand’s existing IT infrastructure.

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Puma has replaced its ageing BT Meridien telephone system in the UK with SwyxWare IP telephony for better integration with the sportswear brand’s existing IT infrastructure.

The firm has connected its UK operations together onto a single network, linking up its Leatherhead head office with a distribution centre in Batley, Yorkshire and a showroom in Manchester.

Puma’s IT manager Dave Butler said the firm’s incumbent telephone system was very antiquated and stood completely outside of our existing IT environment. This, he said, made call routing “virtually impossible” and meant critical calls were missed if lines were busy.

“We had to rely completely on third-party organisations to support this critical part of our business,” said Butler.

He said IP telephony meant the firm could then treat voice as just another standard business application that could be integrated into our existing network environment and for basic moves and changes could be supported in-house.

“We looked at a number of solutions, but the system from Swyx was the only offering that was totally IP-based and met all of our selection criteria,” he added.

The SwyxWare technology was installed at all of Puma’s offices and interconnected via the company’s Intranet, enabling Puma to consolidate its two previous receptions into a single facility at Batley.
The technology platform could now be used “to build future applications to meet the needs of our business,” said Butler.

He said Puma had already integrated Lotus Notes and had plans to integrate its order processing system.
Puma reckons it will get a return on its investment in the short to medium term, as it feels the benefit of running an integrated application that can be supported in-house by the existing IT team. It said the new system also has call routing functionality that means that no calls are lost and sales staff in particular can hot-desk regardless of the office they are working from.

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