Electronic payments firm PayPoint is to launch a mobile-phone based loyalty scheme, allowing retailers to scrap paper discount coupons.
The Shop Scan Save scheme, devised by mobile marketing firm the Light Agency, will be rolled out in PayPoint participating stores across the UK in the summer.
The scheme links customers’ mobile phones with participating retailers’ electronic point-of-sale (EPoS) systems, allowing shoppers to claim discounts without collecting coupons and retailers to claim back discount payments more swiftly than with traditional coupon or voucher schemes.
Shoppers will be able to sign up to the scheme by texting “JOIN” from their mobiles. After a registration process they receive a unique barcode, sent to their mobile phone.
Customers then receive personalised text messages offering discounts on popular items. Instead of redeeming paper coupons, shoppers present their barcode to the retailer for scanning at the till along with the qualifying items. The discount is then automatically applied.
The claim process will be handled automatically by PayPoint, which will return discount payments to retailers within a few days.
PayPoint’s planned national rollout of the scheme follows a successful trial at a Sainsbury’s store in Hull, which delivered an average 20% coupon redemption rate.
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