Orlebar Brown deploys cloud-based NetSuite package to aid growth

Orlebar Brown, the fashion multi-channel retailer, has deployed a cloud-based NetSuite OneWorld package of software to aid growth.


Orlebar Brown, the fashion multi-channel retailer, has deployed a cloud-based NetSuite OneWorld package of software to aid growth.

The company is using NetSuite OneWorld’s capabilities for financial consolidation, tax compliance support, multi-currency and multi-language support, inventory management, order management and warehouse management to run its core business processes. It is also using NetSuite point of sale (POS) technology at its Notting Hill, London store.

With NetSuite, Orlebar Brown says it has been able to streamline core business processes, improve operational efficiency and "gain the agility and speed it needs" to grow sales.

Orlebar Brown distributes its lines through its own stores, online and via stores such as Harvey Nichols, Harrods, Selfridges, Barneys New York and Nordstrom.

Prior to implementing NetSuite, Orlebar Brown said its growth had been limited by a lack of integration and scalability in existing systems, which included SagePay, Zedonk and numerous disparate spreadsheets.

The lack of centralised information management between these systems also led to data inconsistencies and inaccuracies. This was a considerable problem for Orlebar Brown, which is heavily dependent on accurate data to ensure the on time delivery of its products to both consumers and global retail partners.

Because it is run entirely in the cloud, NetSuite OneWorld makes it easy for Orlebar Brown to quickly add extra currencies and country support to its omnichannel presence, allowing it to scale easily and continue its global expansion.

The company’s Notting Hill store is successfully running NetSuite POS and plans to roll it out to all other physical stores in the UK by the end of this month, and to new store locations set to open in the US later this year.

Integrating NetSuite’s POS system with NetSuite OneWorld gives staff and merchandisers a complete 360-degree view of customers across all channels. In addition, NetSuite POS’s flexibility allows the system to be integrated with a third party iPad merchandising application, that is already in use at retail stores to deliver a more personalised and engaging customer experience.

Irfan Harris, finance director at Orlebar Brown, said: “Consolidating all systems within one centralised platform has freed up our retail managers and the financial department from having to devote significant time to running reports and data analysis.

"And because NetSuite is based in the cloud, our entire team can access and analyse data quickly and on the move.”

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