Oracle has released the first major new version of its demand management software a year after acquiring the technology through the purchase of Demantra.
The database, middleware and applications vendor acquired privately held Demantra in June 2006 for an undisclosed sum to beef up its demand chain planning capabilities. The Demantra software helps companies accurately predict the likely demand for their products so they can better manage worldwide supply chains.
Oracle's Demantra 7.1.1 software features prebuilt integration with the advanced planning applications for both the vendor's E-Business Suite and its JD Edwards EnterpriseOne software, according to Jon Chorley, vice president of supply chain management strategy at Oracle. Oracle will continue to sell Demantra as a stand-alone product, but the software will also be available as part of E-Business Suite or JD Edwards EnterpriseOne, he said.
The new release also supports Oracle's Fusion middleware and includes improved demand analysis and forecasting capabilities. The vendor is working on further integration between Demantra and Oracle's Siebel CRM (customer relationship management) software to enable, for example, a user to preview the likely effects of a particular promotional campaign on demand for a specific product.
There had been a pre-existing long-term relationship between Demantra and JD Edwards, an ERP (enterprise resource planning) software vendor, which Oracle acquired when it purchased PeopleSoft in January 2005. Chorley estimated that about 50 % to 60 % of the Demantra customer base is running JD Edwards or other Oracle applications, with most of the rest on SAP AG's rival applications.