Online European Travel Agency gets £7m per year ROI using Splunk

Leading European online travel agency, e-Travel SA, is seeing a $12 million (£7 million) a year return on investment since using Splunk Enterprise for real-time operational intelligence.

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Leading European online travel agency, e-Travel SA, is seeing a $12 million (£7 million) a year return on investment since using Splunk Enterprise for real-time operational intelligence.

It has also seen reduced website downtime of approximately 90 percent, which it claims has in turn boosted revenue generation.

Splunk allows companies to monitor machine data to drive efficiency and is being used in a number of other big name enterprises including Barclays, WorldPay and Domino’s Pizza.

“Splunk Enterprise is making a tremendous impact on the business at e-Travel through cost savings as well as new revenue streams,” said Anastasia Tsiloglou, director of product development, e-Travel.

“The development team can now detect errors and anomalies and process complex, heavy queries in seconds. Using other platforms, this would be unrealistic.”

e-Travel is using Splunk across many of its operational IT teams and is being implemented to:

• Coordinate the collection of application log files for error and performance monitoring

• Prevent downtime in real-time and improve root cause analysis

• Better understand site usage and end-user experience

• Optimise marketing operations in real-time

One example has seen e-Travel better track and review supplier agreements and payments, which has led to approximately $85,000 (£51,000) being reimbursed to the agency annually. In addition to this e-Travel has cut the resolution time of IT incidents from five years (on average) to 30 minutes per incident, saving approximately (£90,000) annually in labour costs.

“Smart online businesses understand that machine data holds the key to an improved customer experience and ultimately sales,” said James Murray, general manager and vice president of EMEA, Splunk.

“e-Travel is a great example of how investing in the right big data platform can reap massive rewards, whether it is solving critical errors in real-time, preventing a website crash before it happens or implementing new products tailored to historical and clickstream customer data.”