O2 unveils Bluebook mobile data storage

The mobile operator O2 has launched a free service that backs up mobile phone content, such as contacts, texts and photos.

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The mobile operator O2 has launched a free service that backs up mobile phone content, such as contacts, texts and photos.

The service, dubbed O2 Bluebook, is being offered to all customers free of charge and is aimed at letting users manage, edit and share their mobile life by means of a secure personal website, according to O2.

Once set up, the service will automatically save every text and photo message online, so all valuable memories are kept safe.

As well as providing back-up, O2 Bluebook provides a way of publishing and sharing user's mobile lives online. The texts and pictures that have been automatically saved can be filed, edited or displayed in online albums that can be viewed and shared with friends and relatives. The service also offers a blogging service called Blueblog that lets users document their activities using photos and texts saved directly from their handsets.

Sally Cowdry, marketing director at O2 UK said: “With text messages replacing letters and camera phones replacing photo albums, people’s memories are increasingly going digital. We understand that customers are concerned with losing their memories but that backing up can be complex. So we have created Bluebook with these insights in mind to offer customers a simple but effective way of backing up everything on their mobile and enabling them to edit and share their memories."

Users can also access Bluebook through O2 Active, enabling them to manage their account and share messages and photos on the go.

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