Netsuite is launching a new developer network and online application marketplace, taking a cue from rival Salesforce.com's Playbook.
The SuiteCloud Developer Network (SDN) represents a major escalation of NetSuite's existing efforts to court ISVs, which were "not up to snuff," said Guido Haarmans, vice president of SDN. "We were really not quite managing the end-to-end relationships with the partners."
NetSuite is planning to directly recruit companies that will build applications with clear-cut value for its customers, he said. The goal is to align SDN with NetSuite's "core strategy of entering new verticals and going upmarket," he said.
Partners who build "native" NetSuite applications using its NS-BOS toolkit, as well those who use other platforms and then integrate with NetSuite, will be able to take part in the network, he said.
SDN will have multiple tiers of engagement with partners. At the top end, NetSuite plans to not just provide technical support and training, but also conduct joint planning sessions in the early stage of development as well as go-to-market strategies, Haarmans said.
Unlike Salesforce.com, which has the Force.com development platform and AppExchange marketplace, NetSuite is "not interested in signing up as many developers as we can," Haarmans said. "The program we're building is not really about quantity, it's about quality."