MWC 09: Microsoft announces mobile apps store, backup service

Microsoft will introduce an application store with its newest version of Windows Mobile software, it planned to announce at Mobile World Congress, where it will also formally open a limited beta for its My Phone data backup offering.

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Microsoft will introduce an application store with its newest version of Windows Mobile software, it planned to announce at Mobile World Congress, where it will also formally open a limited beta for its My Phone data backup offering.

Windows Marketplace for Mobile will come with Windows Mobile 6.5, the newest version of the operating system, and will give users access to thousands of applications, said Scott Rockfeld, group product manager for Windows Mobile.

Microsoft also introduced Windows Mobile 6.5 at MWC on Monday, saying the software should become available on phones early in the second half of the year.

While applications stores have been around for some time, Apple's easy-to-use App Store, accessible from the iPhone, popularised the idea of buying and downloading mobile applications. Now, independent companies, operators and mobile phone makers are building stores that are accessible from handsets and that offer wireless downloads.

Nokia also planned to announce at MWC a new application store that will carry content and programs for users of its phones that run the S60 and S40 operating systems.

Offering an applications store is "table stakes" these days, said Sean Ryan, an analyst at IDC. However, Microsoft hasn't disclosed much details about its store, such as how easy it will be to use. "So there are still a lot of factors out there. But as a concept it's a good thing and something they need to do," he said.

While Windows Mobile phones come in many different form factors, Microsoft offers developers a module they can use to ensure their applications work across all the phones, Rockfeld said. That means most applications in the store should work on most phones.

He sought to minimise the potential conflict between Microsoft and its device-maker customers and operator partners, some of which may also be building application stores. "This isn't the end-all be-all," Rockfeld said. "Handango will be there, mobile operators will have their stores. We're not forcing anyone to make the decision to come to us."

In addition to the Handango mobile application Web site, PocketGear launched a store for Windows Mobile applications last week. PocketGear also runs a store for Palm applications.

Microsoft has already begun doing outreach to the developer community to let them know how the store works and how they can get their applications into it, Rockfeld said.