Japanese retailer Muji has deployed a cloud-based online customer insights system through outsourcer Infosys.
With around 600 retail stores globally - including several in London - and a strong online presence, Muji has deployed InteractEdge from Infosys to help generate higher sales through personalised product recommendations for over two million registered customers.
A better understanding of customer preferences will help the retailer to cross-sell and up-sell products and build new revenue streams.
InteractEdge helps brands and enterprises enhance their customer experience across all digital touch points. The platform offers capabilities across content creation and management, enables better access to content, personalised recommendations of content, and transaction capabilities from any platform.
Based on Big Data analytics and machine-learning algorithms, InteractEdge facilitates real-time and context specific recommendations. Customers receive these suggestions through multiple channels, including Muji.net, the Muji Passport mobile app and emails.
With a scalable services-based architecture, Muji said the platform will easily integrate with its existing internal and external systems.
Takashi Okutani, general manager for the web business division at Muji, said: "With the introduction of Muji Passport, we are now able to collect customers’ purchase trends and activity data including offline store data.
"In today's omni-channel age, we were looking for a tool which would centrally manage data from both the internet and physical stores, and become part of our marketing automation strategy that aims to serve our customers better."
He added: “This implementation has enabled us to provide automatic recommendations of products via Muji Passport to customers who don’t have access to the online store, based on their purchase history in physical stores and across the omni-channel environment."