Most UK companies are unconvinced about deploying their own big data analytics systems, according to research from data storage and analytics company EMC.
EMC questioned 455 UK IT decision makers for its research and found that while 75 percent of respondents reported that decisions in their organisation could be improved with a better use of data, only 37 percent agreed that their senior teams trust big data insights to make truly transformative business decisions.
So far only 21 percent have achieved a competitive advantage as a result of big data analytics technology and only 44 percent believed that industries that succeed will be the same ones using such tools.
Again, only 37 percent of respondents agreed that big data technology will prove vital in identifying and protecting against cyber-attacks.
Thirty-two percent of companies surveyed have no current plans for implementing big data technology.
Alternatively, insight gathered from external third-parties, such as peers, partners and industry bodies (62 percent) was the most important factor for overall business decision making.
The most common reason cited as the inhibitor to big data adoption was "no clear business case or proven ROI (48 percent).
Despite the negativity among survey respondents around big data, Jason Ward, UKI North Director at EMC, said: “This research shows that companies in the UK are increasingly seeing the transformative benefits that are achievable with big data analytics technology.
"Not only are senior management executives beginning to engage with the idea of big data analytics, but many businesses are aware of the huge competitive advantages the technology brings as well as the security benefits."
Keith Humphreys, managing consultant at euroLAN, added: “With 68 percent of the companies planning on implementing big data technology, it compares favourably with other results across Europe.
"The survey has already been published in Germany and Benelux where expected adoption is equally high."
EMC polled a total of 455 businesses, including IT management and executives, technical architects, data scientists and storage/infrastructure managers from a range of businesses in the UK.