MORE TH>N is the latest insurance firm to offer drivers insurance discounts if they use a "safe driving" telematics system.
An app called MORE TH>N DRIVE promises to reward safe drivers with up to 20 percent off their car insurance.
Designed in conjunction with telematics specialist Wunelli, MORE TH>N DRIVE is aimed at experienced drivers, and is available to download free of charge on the iPhone and Android phones.
Once someone has downloaded MORE TH>N DRIVE, their driving style is assessed for 200 miles with feedback provided after each journey on how to become a safer driver.
A discount of up to 20 percent is then generated based on factors such as acceleration, braking and speed, which can be applied to any new car insurance quote received through the app.
The maximum discount can be used on all cover levels with any quote.
Matt Pernet, MORE TH>N Motor director, said: “Drivers want to be rewarded for being safe and are also looking for ways to cut the cost of driving. The launch of MORE TH>N DRIVE enables us to do both.
"As experienced drivers are often put off by the idea of having a black box in their car we have created a simple phone app instead."