Mobile users want simpler data services, finds survey

Nearly all mobile device users would use more data services if they were easier to set up, according to new research.

Share

Nearly all mobile device users would use more data services if they were easier to set up, according to new research.

An alarming 95 percent of mobile users surveyed in the UK and US said they had difficulty setting up data services for their devices. Some six in 10 said set-up was “as frustrating” as changing a bank account.

Data services set-up is so difficult that 45 percent of users decided against upgrading to more sophisticated phones. This was the finding of a survey of 2,000 UK and 2,000 US users, commissioned by mobile device management supplier Mformation.

Email was one of the most problematic areas, with nearly half of respondents to the Coleman Parkes survey saying the service did not always work when they first switched on their phone after setting it up. Forty percent had initial problems with internet browsing, and 30 percent found instant messaging didn’t function.

Most people expected their phones to take 15 minutes to set up, but in reality it took an hour on average. Nearly all, 96 percent, said they wanted a service that would automatically copy numbers and data to a new phone.

Rob Dalgety, commercial director at Mformation, the mobile device management supplier that commissioned the survey, said: “A good user experience is one that is automated, or at the most has one or two intuitive steps”. It also needed to be easier for IT managers to managed the mobile devices accessing their networks, he said.