Mobile phones increase Google traffic

Google has reported an increase in mobile phone users accessing the web from their handsets.


Google has reported an increase in the number of mobile phone users accessing the web from their handsets.

According to the search engine, the increase coincides with the availability of faster web services on selected phone models from the likes of BlackBerry, Nokia and Apple.

"We have very much hit a watershed moment in terms of mobile internet usage," Matt Waddell, a product manager for Google Mobile, told Reuters. "We are seeing that mobile internet use is in fact accelerating.

Waddell also said the increase in flat-rate data plans helped fuel the growth.

Google also announced it was rolling out a new software download for mobile phones running Microsoft's Windows Mobile. The software, which has already been trialled by Blackberry and some Nokia users, positions a Google web search window on the home screen and according to the search engine speeds up web searches by 40 percent by eliminating the initial steps of finding and opening a web browser on the phone, waiting for network access and getting to the Google website.

"We are actually seeing a 20 percent increase in the number of searches by people," Waddell said.

"Faster is better than slow, especially on a mobile device, where fast is much better than slow," Waddell added. "Not only are we are seeing increased user satisfaction but also greater usage."

Users of phones based on software from Research in Motion, Nokia's Symbian-based phones and now Microsoft Windows Mobile can download the software from the Google's website.

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