Virtualisation is not delivering value for money, according to one of Microsoft's top European vice presidents.
When Microsoft finally eneters the virtualisation market it will compete hard on price according to Barbara Gordon EMEA VP for enterprise sales, speakign exclusively to Computerworld UK's sister title CIO.co.uk at the Microsoft European CIO summit.
“What I hear is that users need to take out cost from their environments and virtualisation is the credible approach. You have to ask if virtualisation today is delivering cost effective value? And that it justifies the costs that are being charged?” She added, “Price is a differentiator. Existing players are quite expensive. Microsoft can add value to this market with a server play and an application play.”
Gordon would not give details of Microsoft Hyper V product and whether itwould offer different levels of functionality similar to those offered by market leader VMware.
“The time of individual point products is lessening. Our approach will be take a look at the environment, and make sure that the right virtualisation functionality fits that environment. The fact is that it is the technologies that work well together and have good functionality that will let the user spend time adding value. So we’ve got a very broad offering.”
The beta ofMicrosoft Hyper V hyper visor released in December
Analyst firm Gartner said: “VMware has been operating in a virtualisation market essentially without competition for six years. We expect Microsoft to gain tremendous market share in the mid-market (because VMware already has a strong market lead in large enterprises). Competition is good, and Microsoft's entry will force VMware's pricing to adjust to remain competitive.”
Martin Niemer, Senior product marketing manager at Vmware said, “We’re not seeing any signs that customers don‘t understand all of the issues associated to moving to virtualisation. They understand that what it comes down to is that even if the hyper visor is zero cost, which Hyper V won‘t be, the question is how many virtual machines can you run on a server.
"If you can‘t run that many you still have to run it on two servers and that doubles your cost. That’s really going to be the decision point. It depends on what users want. If you want basic partitioning you can buy a server with a Vmware ESX 3i integrated hyper visor or buy a foundation version of ESX. And if you want additional functionality such as high availability you can buy a slightly more expensive licence.” Niemer said he didn’t foresee Vmware being forced to adjust it’s pricing when Hyper V came to market.