Microsoft officially launched its Office Communications Server in San Francisco yesterday (16 October) and claimed it already had substantial support for the new product.
More than 150 companies, including Gibson Guitars, Global Crossing and Expedia are part of the OCS early adopter program, using the system to save money on IT costs and end-user costs.
Despite the potential to compete against portions of the software, available today, companies like Nortel and Ericsson are among those that have partnered with the software giant to deliver products that will run on the OCS unified communications system.
They join 50 others including Asus Computer and NEC that are making products like USB (Universal Serial Bus) phones using Microsoft OCS software.
SAP said it will integrate OCS's presence and click-to-call functions into Duet, the software that lets end users access SAP data and capabilities from within Microsoft Office. Eleven other software developers said they're integrating OCS functions into their products.
Dell, Nortel and Microsoft said they would work closely together to deploy unified communications software for businesses.
Microsoft says that delivering voice telephony on software will spur new developments. "Once software gets into the mix, the capabilities can go way beyond what everyone thinks of today when we talk about the phone call," said Microsoft chairman Bill Gates.
The way to add value to today's voice systems is to bring in third parties, but the way systems are currently set up doesn't allow for that, he said.
He called OCS a "complete transformation of the business of the traditional PBX. In some ways the PBX is what the mainframe was many years ago, when all the functionality was in one place," he said.
Eventually, the lowest cost structure will be to have no PBX, to only rely on software for voice services, according to Gates. But in the meantime, companies can evolve by using a variety of combinations of PBX and other traditional voice hardware and software components, he said.
"The transformation of software being communications is going to be as profound as the shift from typewriters to word processors," Gates said.
Microsoft also announced on Tuesday the availability of RoundTable, a videoconferencing device with a panoramic camera and a directional microphone that can find the current speaker in a meeting.