Microsoft has dramatically cut the price of Windows Vista in China in a bid to boost sales of its new operating system.
Microsoft cut the retail price of Windows Vista Home Basic in China to 499 renminbi (£32), from 1,521 renminbi – a 67% reduction. The Home Premium version of Vista also got a significant price reduction, down 50% from 1,802 renminbi to 899 renminbi.
The new prices, which were introduced on Wednesday and outlined by the company on Friday, represent a steep discount compared to what users in the US and elsewhere are charged for the software. Microsoft's web site lists the recommend US retail price of Vista Home Basic at US$199 (£97.70), with Home Premium priced at US$239 (£117.30).
Microsoft sold 60 million Vista licences by the end of June, but many in the industry remain unimpressed by the new operating system, with Acer CEO Gianfranco Lanci saying as much in a recent interview with the Financial Times Deutschland.
China is the world's second-largest PC market, and is counted among the fastest growing markets in the world. But it also has one of the highest software piracy rates, and many white-box PC makers and consumers install pirated versions of Microsoft's software on their computers.
The main problem is cost. Chinese users have long complained that Microsoft's software prices, traditionally kept in line with those set in other markets, were unrealistically high given local incomes. Reducing Vista's price in China narrows the price gap between original versions of Microsoft's software and pirated copies, and should result in higher sales.