Melton council transforms mobile web content

Melton Borough Council has embarked on a mobile online transformation programme using an £86,000 contract placed through the government's G-Cloud Cloudstore.

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Melton Borough Council has embarked on a mobile online transformation programme using an £86,000 contract placed through the government's G-Cloud Cloudstore.

Web experience management SME Jadu has been selected to support the transformation programme.

The project will be conducted in partnership with neighbouring Hinckley and Bosworth Council, and will focus on improving mobile access to online council resources.

Melton Borough Council began evaluating how best to improve its existing website in 2012, including customer mapping exercises and basic focus groups.

It wasn’t until Melton piloted a Universal Credit scheme in conjunction with the Department for Work and Pensions (DWP) – an exercise aimed at getting unemployed jobseekers to serve themselves online – that the council says it gained the "right level of insight into citizens’ online habits to design a better set of digital services".

Based on the data collated, Melton Borough council decided to migrate from its "defunct" legacy platform and develop a new web portal from the ground up using Jadu’s Universe CMS Platform, accessible on all devices.

Sarah-Jane O’Connor, HR and communications manager at Melton Borough Council, said: “We are committed to providing the local community with a seamless, consistent and high quality digital service, regardless of what device they may be using, and Jadu is helping us make this a reality." 

She said: “Through our shared IT resources with Hinckley and Bosworth, we will be able to enjoy the benefits of a highly responsive website design, that paves the way for future cost and productivity savings as our online services continue to develop.”

All new or redesigned digital services must meet the Digital by Default criteria set by the Government's Digital Strategy by April 2014.

In the early stages of the Melton Borough Council project there is a focus on improving and automating the back end systems, with the full project timeframe estimated at six to seven months.