John Lewis online and mobile sales soar over Christmas break

John Lewis, one of the UK's largest retailers, saw a massive surge in online sales and mobile traffic over the busy Christmas period.

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John Lewis, one of the UK's largest retailers, saw a massive surge in online sales and mobile traffic over the busy Christmas period.

In a trading update for the five weeks to 28th December, John Lewis said it saw both “bricks and clicks break records”, with total sales at £734 million – up 7.2 percent compared with last year.

However, the retailer's online sales for the five weeks were up 22.6 percent on last year with johnlewis.com accounting for 31.8 percent of the total business over Christmas.

John Lewis' mobile traffic also surged, with traffic from mobile phones and tablets on Christmas Day making up three quarters of the company's online traffic.

“This Christmas has seen trade take a different shape to previous years, with an early peak driven by Black Friday and a huge surge in the final 10 days. Many of the big online shopping days and weeks occurred earlier in the period but shops were packed in the last-minute rush on 'manic Monday' (23 December) when we saw our city centre shops record peak days,” said
Andy Street, managing director of John Lewis.

“The shift to mobile devices for online shopping has been confirmed but the in-store sale is well and truly thriving, as shown by the record first day for Clearance in our shops on 27 December. With new highs in branches as well as for johnlewis.com, this has been a genuine omni-channel Christmas.”

He added: “Partners on the shop floor and in our call centres delivered the high levels of service our customers have come to expect, reinforced by excellent behind-the-scenes support from Operations and IT.”

In other news, John Lewis recently revealed that it has become the first major department store chain to adopt Google Street View.

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