Intel's new 3D transistor technology should position the chip maker to grab hold of a piece of the burgeoning tablet market that it's been missing out on.
On Wednesday, Intel announced it has made a major leap in advancing chip technology: 3D transistors. The new technology, expected to make PCs, smartphones and tabletsfaster and more power efficient, are slated to make their first appearance when Intel moves to 22 nanometer chips next year.
Instead of building traditional, flat two-dimensional transistors, the new transistors will be built upward, allowing Intel to squeeze in more transistors while maintaining density and a small chip size. That means new chips using the 3D transistors, which use less than half the power of 2D transistors, will be as much as 37% faster than Intel's current 32nm chips.
So, what does this mean for Intel? Well, of course it is a huge boost for Intel in its efforts to keep up with Moore's Law, the 42 year old prediction made by Gordon Moore that the number of transistors on a chip will double about every two years.
But the advancement also means that Intel may now have a shot at working its way into the lucrative tablet and smartphone markets, which has eluded Intel and been a treasure trove for rival ARM's processors.
With ARM chips used in most tablets and smartphones today, the company has become an increasingly formidable competitor to Intel, basically blocking the chip giant from getting a solid foot hold in the new market.
"The market for mobile devices, like tablets and smart phones, has exploded over the past few years and Intel needs to be part of the solution on these devices," said Dan Olds, an analyst with The Gabriel Consulting Group. "The 3D transistor is a big leap forward for Intel and could be a game-changer for mobile devices... When this technology is applied to processors in the Atom range, it's going to make them much more competitive with ARM processors."
Intel is the dominant player in the PC chip market, but that segment has been taking a beating lately. Just last month, industry analysts at IDC reported that global PC shipments dropped 3.2% in the first quarter of 2011, compared with the same period last year.
The analysts called the decline the first contraction in the global PC market since the end of the recent recession.
So what caused this lack of enthusiasm for PCs? Many point the finger at tablets such as Apple's iPad 2.
One IDC analyst said there was a direct connection between Apple 's release of the iPad 2 and the drop in interest in traditional PCs. And analysts from various firms have been noting for months now that tablets have been cannibalizing the PC market.
This is a two fold problem for Intel, which makes a sizeable portion of its bread and butter on the PC chip market, which is showing signs of struggle. Add to that the fact that the company hasn't made any big inroads into the tablet chip market, and none of this is good for Intel.
Rob Enderle, an analyst with the Enderle Group, said Intel is working hard to correct this bad footing. "Unfortunately, Intel has been on the wrong side of this one and they are aggressively working to correct that," he said, adding that the new 3D transistor technology alone won't likely fix Intel's whole problem.
"Much like it has been near impossible to displace either Intel or Microsoft in the PC space, it is likely to be equally hard to displace ARM in these new device classes because ARM is entrenched and the eco-system around it is becoming more robust by the day," Enderle said.
He said Intel desperately needs some very large design wins to get moving in the tablet/smartphone markets. And this 3D chip win is a strong one to start off with.
"Intel has virtually nothing compelling in either the tablet or smartphone space in terms of a shipping product," he added. "[The new technology] is core, no pun intended. This is generally how they advance. But Intel needs to address technology and marketing requirements and, so far, they are only effective on technology."
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