Huge demand for Kraftwerk tickets crashed the Tate Modern’s website after fans clogged up the web server in a rush to buy up space for eight upcoming shows in the Turbine Hall.
Ticket sales went live at 7.30am this morning, but it wasn’t long before the booking page on the Tate’s website read:
“Kraftwerk at Tate Modern has just gone on sale and we are experiencing a phenomenal demand for tickets which is affecting our web server. Please call 020 7887 4919, there is a queue capacity please keep trying.
“We have extra staff on hand today but demand is extremely high. We apologise for any inconvenience this may cause you, and hope you are successful in getting your tickets.”
The Tate announced at around 12.30pm that tickets to see the German electronic pioneers perform 1981 classic Computer World on February 11 had sold out. Computerworld UK was unsuccessful in trying to get tickets.
The Tate also took to Twitter to urge fans to call the phone system to book tickets.
@Tate: “We're experiencing high demand for tickets online. Phone line 020 7887 4919 is working but with queue capacity. Sorry please do keep trying.”
Fans also took to Twitter to express their anger at the web problems. For example, Kevin Cummins (@KCMANC) said: “@Tate amazing. High demand. Who’d have thought it eh? I hope someone gets the sack for this fiasco…”
Software company Compuware has spoken out and said that Tate should have been prepared for the increased demand.
“In this day and age, there’s no reason why increased traffic should cause a website to crash. Sites that are selling tickets should be prepared for an influx of visitors when high profile event tickets go on sale,” said Michael Allen, director of APM at Compuware.
“The site should therefore have been checked in advance of today’s influx to ensure it could withstand the expected numbers. There are numerous tests that can be done to ensure a website can handle the pressure.”
He added: “Testing in advance will flag up any problems so steps can be taken to ensure things run smoothly when the traffic hits. For any organisation running a website likely to come under sudden pressure, this kind of forward thinking is vital and it would have made the difference today.”