HP is experiencing marked growth of its security business less than one year after re-launching a number of its products and services under its Secure Advantage brand, company executives have claimed.
Sales of the integrated offerings brought together under the Secure Advantage umbrella, which include integrated network and data security tools and compliance management applications, are ramping up quickly, and HP has doubled the size of its security services business among enterprise customers in the last six months, said leaders of the company initiative.
Marketing its collection of security assets under a common brand and theme of top-down IT risk management is paying dividends for the industry giant and allowing to compete more aggressively for deals across the market with vendors like Symantec and McAfee and services and consulting giants like IBM, according to Chris Whitener, chief strategist of Secure Advantage at HP.
"We're seeing demand both from companies that have already bought into risk management as an operational requirement, and those who are only beginning to approach security in that manner and who are trying to cross the divide," Whitener said. "Many companies are still in that latter camp and don't know how to move from risk management as a concept into a process, or even how to calculate their own risks."
The growth in the Secure Advantage business, HP said, was partly the result of the failure IT departments had experienced when approaching different areas of security and regulatory compliance on an individual basis.
HP is betting on several key areas this year, including encryption key management, virtualisation security, and compliance automation services to continue to drive new expansion of its business.
"For something like encryption, the problem isn't finding a way to implement the technology, because so many products have it already built-in, but companies are struggling to stitch all these systems together, and we can offer a single point of integration and management," Whitener said. "It's almost the same thing with virtualisation, where a lot of the complexity can be eliminated when you look at what we can do all the way up from the hardware level."
The dramatic growth in security services since the launch of the Secure Advantage brand in June 2007 is reflective of similar trends as enterprises seek a smaller set of vendors and integrated technologies that can help simplify their operational and management headaches, he said.