Google is preparing to open a new “creator space” within its Soho offices in London, to allow YouTube developers and partners to meet, collaborate and learn new techniques.
The creator space combines a broadcast studio, learning space and meeting area, providing aspiring film and TV directors with the tools they need to take their YouTube videos to a more professional level.
The studio offers state-of-the-art audio visual equipment, including broadcast-quality HD cameras, professional lighting rig, dedicated green screen, audio booths, edit suites and a control room.
Google partners from all over Europe, Middle East and Africa will be able to book time in the space to produce more compelling videos.
There will also be lectures and workshops presented by “YouTube stars,” and the chance to participate in programmes like NextUp and the YouTube Creator Academy.
Google wants its creator space to be a place where creators can meet, chat, generate new ideas and produce content together.
The space will be overseen by the YouTube Next Lab, a team focused on accelerating the growth and development of channels and creators on YouTube.
“It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase,” said Sara Mormino, Director of YouTube Content Operations and Next Lab, EMEA.
“Many of our partners are ready to take their channels to the next level by using the latest equipment and editing techniques as well as tapping into the valuable advice from other experts and YouTube stars.”
Google will be opening doors to the creator space in the next few weeks.