Google has started to provide video clips in Google News, a feature it had been widely expected to add to its article search and aggregation site and which Yahoo and AOL already offer in their news sites.
"We're showing related news videos along with our news articles to give you a broader spectrum of info available," a Google staffer announced on the Google News blog.
Google News is adding the feature through a collaboration with the company's YouTube video-sharing site. The clips will come from channels that video news producers have set up on YouTube. Plus, with the YouTube video-playback technology, Google News users will not have to download any clips and they'll be able to view the videos in any browser, according to Google.
"What we're announcing today is a test feature within Google News. We're beginning with a small group of partners who have news content on YouTube and we're starting with a limited amount of content," said Google spokesman Gabriel Stricker.
"While we're starting out as a test, we hope going forward to access the thousands of content providers who use YouTube to reach a broad global audience, especially those who focus on news," Stricker added.
For now, Google will feature videos in the US, UK and Ireland editions of Google News. Video providers include CBS, Reuters, and a number of local Hearst TV stations, the company said.