Google has created a website for developers that is focused exclusively on making web applications, sites and browsers faster.
The site grew out of Google's decision to publicly share a set of best practices the search company has developed over the years.
By offering tutorials, tips and performance tools via the new site, Google wants to help make the web faster by assembling a community of developers interested in online speed and performance.
The site will allow developers to submit ideas, suggestions and questions via a discussion forum and by using Google's Moderator tool, said Google product manager Richard Rabbat.
Google has maintained for years that the performance of websites and applications is extremely important to the company, which developed Google Chrome in large part because it wasn't satisfied with existing browser technology in this area.
Most Google products, from its core search engine for consumers to its collaboration and communication applications for businesses, run on the web. The company worries that performance constraints beyond its control may hold back development of its services.
"We're hoping the community will spend some time on the basic protocols of the Internet," Rabbat said. "There's quite a bit of optimisation that can be done [in that area]."
Through the new website, Google also wants to promote the creation and use of tools for performance measurement, troubleshooting and tuning. In addition, Google will use the site to push for more broadband access around the world.