The move follows pressure from privacy organisations who insisted that the search giant’s Privacy Center, be made to fit somewhere on its first page.
On Thursday, Google acceded to the request, putting the word "Privacy" at the foot of its home page and linking it to its privacy information pages. The link replaces the company's name next to the copyright notice, leaving the number of words on the home page unchanged.
The order to remove the company's name to make way for the privacy link came right from the company's founders, Vice President of Search Products and User Experience Marissa Mayer explained in a posting to the company's blog.
"Larry and Sergey told me we could only add this to the homepage if we took a word away - keeping the 'weight' of the homepage unchanged at 28," she said.
That figure holds only if you have signed out of your Google account and are viewing the basic US home page in English, see no promotional line running beneath the search box, see no invitation to make Google your home page because you have already done so, and count "©2008 Google" (now "©2008 Privacy") as two words.