Google and Yahoo are adding functionality that search inside the content of files encoded in Adobe's Flash file format -- SWF.
The content in SWF files has so far been ignored by the search engine giants, but Adobe has worked with both companies to make sure that their technology can now look inside existing and future SWF content, including text, hyperlinks, audio and video content.
"End users will be getting more accurate search results because there's a lot of information in SWF files that will now be fully indexed, including more information in Rich Internet Applications (RIAs)," said Justin Everett-Church, senior product manager for Adobe Flash Player, Platform BU.
"And content producers are now able to put Flash files online and know that they're going to bring more users through organic search. The good thing is that they don't have to do anything to enable this capability -- it works on any SWF file," Everett-Church said.
Google is already beginning to offer search results including data inside Flash files, and Yahoo will follow suit with an update to its Yahoo Search engine, according to Adobe.
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